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India is open. Are you ready?

Turn global technology into Indian revenue — without building a local team.
Pathari Digital is your registered India partner for SaaS, AI, and cloud.

Enter India Book a Call
WHAT WE DO

Your product.
Our execution.

We build your entire India sales engine. Pipeline, contracts, INR billing, onboarding, support, renewals. One partner, end-to-end.

01
Business Development
Prospecting, meetings, pipeline, presales — we own India's top-of-funnel.
02
Commercial Operations
INR billing, GST, procurement, contracts and collections.
03
Customer Success
Onboarding, support, renewals, expansion — keeping revenue sticky.
INDIA DIGITAL MARKET 2026
USD 176B
Total IT Spending
SaaS Cloud
USD 4.6B
Cybersecurity
USD 3.4B
Explore the opportunity →
HOW IT WORKS

From zero to
revenue in 180 days.

Six steps. One partner. Real revenue.
01
DAYS 1–30
Validate
Market analysis, ICP, competitive mapping, go/no-go plan.
02
DAYS 31–60
Build the Engine
Sales playbook, CRM, contracts — everything ready before we go live.
03
DAYS 61–90
Generate Demand
Outbound, demos, workshops — your Indian pipeline starts here.
04
DAYS 91–120
Convert
Proposals, procurement, negotiation — we handle the full India sales cycle.
05
DAYS 121–150
Onboard & Retain
Onboarding, support — first Indian customers become references.
06
DAYS 151–180
Scale
Annual contracts, upsell, expansion — India becomes a real revenue line.
A structured process.
Measurable at every stage.
WHY PATHARI

Built for this.
Only this.

"Most foreign companies fail in India not because their product is wrong — but because they entered without local infrastructure."
— Pathari Digital, Market Entry Brief 2026
01
Registered Indian Entity
Pathari Trader Private Limited, New Delhi. Real contracts, GST, compliance.
02
Europe + India Presence
Lisbon and New Delhi — bridging time zones, cultures, business norms.
03
Multi-Vertical Coverage
AI, SaaS, cybersecurity, data, cloud — where India is buying aggressively.
04
Results-Based Model
Compensation tied to revenue. We succeed when you succeed.
Local knowledge.
Global standards.
MARKETS

The world's next
great software market.

1.4B
POPULATION
World's most populous country
USD 24.7B
SOFTWARE SPEND
Growing 18% year on year
4.6B
SAAS CLOUD
USD — fast growing segment
67%
ENTERPRISES
Now prefer local partners
WHO WE WORK WITH

The right fit
matters.

We work with companies that have proven products and international ambitions — but need a local partner to unlock India.
PRIORITY VERTICALS
PRIORITY
Enterprise AI
Agents, customer service, documents, sales automation, voice, QA
PRIORITY
Cybersecurity
Identity, Zero Trust, cloud, API, DLP, anti-phishing, SOC, AI governance
PRIORITY
B2B Data & Intelligence
Market intel, trade, credit, procurement, ESG, due diligence
PRIORITY
Cloud / FinOps / DevOps
Cost optimization, GPU, observability, Kubernetes, multicloud
PHASE 2
AdTech / MarTech
CTV, retail media, gaming, audio, DOOH, B2B advertising
PHASE 2
ESG & Compliance
Carbon accounting, traceability, CBAM, supply chain due diligence
PHASE 2
Trade SaaS
Trade compliance, inspection, docs, landed cost, LC checking
PHASE 2
Professional Education
AI, cyber, cloud, logistics, energy, procurement certifications
IDEAL PARTNER PROFILE

You're a great fit if:

Proven B2B product with active customers and technical capacity to scale
Recurring revenue or renewable contracts — preferably SaaS or high-margin services
Clear differentiation from local and international alternatives
No significant India sales team or strong local channel yet
Willing to adapt pricing, onboarding, support, and commercial terms for India
Can provide technical, legal, security, and compliance documentation

Not the right fit (yet):

No active customers or unproven product
Consumer products or B2C-only model
Deposit-taking, lending, insurance, or regulated payment aggregation
Requires immediate full-time India team from day one
Unwilling to share pricing, economics, or compliance documentation
Expects results without a structured 90-day validation phase
OUT OF SCOPE

To protect quality and focus, Pathari does not cover the following unless expressly contracted via addendum:

—Software development or modification
—Advanced technical support or hosting
—Regulatory certifications or audits
—Legal, tax, or financial advice
—Credit guarantees or financing
—Third-party marketing expenses
HOW WE WORK TOGETHER

Four models.
One partner.

Choose the engagement model that fits your commercial control, operating capacity, and India strategy.
01
Commercial Representation
The provider contracts and invoices directly. Pathari generates and manages all opportunities in India.
Best For
Providers who can already sell legally and operationally in India
Commission on collected revenue
02
Authorized Reseller
Pathari acquires the service and resells it to the Indian customer under its own local invoice.
Best For
When a local counterpart and INR invoice are required by the buyer
Wholesale discount / margin
03
Value Added Distributor
Pathari adds onboarding, support, implementation, and customer success on top of the core license.
Best For
Sales that require high-touch local service and customer success
License margin + services
04
Country Representative
Pathari leads all commercial development in India under defined exclusive or non-exclusive rights.
Best For
Providers seeking strategic, coordinated India expansion
Revenue share + targets
INDICATIVE ECONOMICS
Final percentages set after validating acquisition cost, technical effort, support, collection risk, and taxes. These are negotiation references only.
Type of Offering Provider Share Pathari Share
Simple SaaS70–80%20–30%
Specialized SaaS60–75%25–40%
High-touch Enterprise55–70%30–45%
AdTech / Variable65–85%15–35%
Implementation & Local Services0–30%70–100%
Contracted Local Support0–30%70–100%
Compensation reflects value, investment, and risk assumed by each party. Not binding until product assessment is complete.
HOW WE OPERATE TOGETHER
WEEKLY
Operating Meeting
Pipeline review, blockers, actions, and priorities during launch phase. Moves to biweekly once stabilized.
MONTHLY
Executive Review
Pipeline, revenue, product updates, key risks, and strategic decisions reviewed together.
QUARTERLY
Joint Plan
Objectives, budget, priorities, and performance against targets. Basis for any exclusivity or scope review.
VALUE FOR BOTH SIDES

For the international company

→Faster entry with controlled initial investment
→Sales team and channels without building them from scratch
→Better market insight and structured feedback
→Phased, results-based, scalable model
→Coordinated renewal and expansion management

For the Indian customer

→Access to international technology through a local counterpart
→Market-adapted offering, contract, and support
→Simplified purchasing and procurement process
→Local INR and GST invoicing where applicable
→Onboarding, training, and responsive local service
WHAT WE NEED FROM YOU
To assess fit and design your India entry plan, we need access to:
01
Company & Product
Corporate presentation, product overview, roadmap, and differentiators
02
References & Metrics
Reference customers, success stories, and impact metrics
03
Commercial Terms
Pricing, unit economics, channel discounts, and minimum terms
04
Technical Docs
Architecture, hosting, security, privacy, SLAs, and support levels
05
Legal & Compliance
Legal, tax, IP, and compliance documentation required for India
06
India Position
Current sales, customers, leads, partners, and existing agreements

Ready to see if your product is right for India?

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